The 3 R’s
The 3 R’s of resume writing are Research, Research, Research. You must know what
the prospective company does, what the position involves and whether you will be a good fit,
before submitting your resume. This means doing research—about the company, the position and
the type of employer the company typically hires.
Research the company. Read whatever literature the company has placed in the Career
Resource Room. For additional information, call the company. Ask for any literature it may
have, find out how the company is structured, and ask what qualities the company generally
looks for in its employees. Ask if there are openings in your area, and find out the name of the
department head and give him or her a call. Explain that you are considering applying to their
company, and ask for their recommendation for next steps. Thank that person for the
information, and ask to whom your resume should be directed.
The Internet is another key tool to utilize in your research. Most companies have Web
sites that include information regarding company background, community involvement, special
events, executive bios, or even past annual reports. Be sure to take advantage of the Internet
during your job search.
Research the position. The more you know about the position, the better able you will
be to sell yourself and to target your resume to that position. If possible, interview someone who
does that same job. In addition to finding out the duties, ask if there is on-the-job training,
whether they value education over experience (or vice versa) and what kind of turnover the
department experiences. Ask what they like about the position and the company; more important,
ask what they don’t like about it.
Finally, research yourself. Your goal is not just to get a job. Your goal is to get a job you
will enjoy. After you find out all you can about the company and the position, ask honestly
whether this is what you really want to be. The odds are overwhelming that you will not hold this
position for more than two or three years, so it’s not a lifetime commitment; however, this first
job will be the base of your lifetime career. You must start successfully so that future
recommendations will always be positive. Furthermore, three years is a long time to spend doing
something you don’t like, working in a position that isn’t challenging or living somewhere you
don’t want to live.
One last word of advice: Before you go to the interview, review the version of your
resume that you submitted to this employer. The resume can only get you the interview; the
interview gets you the job.