1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
MARY ANN SMITH
Deputy Commissioner
SEAN M. ROONEY
Assistant Chief Counsel
ADAM J. WRIGHT (State Bar No. 262378)
Senior Counsel
SAMUEL J. PARK (State Bar No. 293902)
Counsel
TAYLOR STEINBACHER (State Bar No. 285335)
Counsel
Department of Financial Protection and Innovation
320 West 4th Street, Suite 750
Los Angeles, California 90013
Telephone: (213) 576-7523
Facsimile: (213) 576-7181
Attorneys for Complainant
BEFORE THE DEPARTMENT OF FINANCIAL PROTECTION AND INNOVATION
OF THE STATE OF CALIFORNIA
In the Matter of:
THE COMMISSIONER OF FINANCIAL
PROTECTION AND INNOVATION,
Complainant,
v.
OPTIMA ADVOCATES, INC.,
Respondent.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
(
()
AGENCY FILE NO.: 24834
DESIST AND REFRAIN ORDER WITH
CLAIM FOR ANCILLARY RELIEF AND
PENALTY ASSESSMENT
Fin. Code,
§ 90015, subds. (b), (d)(1), (e))
CITATION
WITH ORDER TO DESIST AND
REFRAIN AND ASSESSMENT OF
ADMINISTRATIVE PENALTY
Fin. Code, § 28170)
The Commissioner of Financial Protection and Innovation (Commissioner) finds the
following:
FINDINGS
Optima and Its Affiliates
1. For over three years, Optima Advocates, Inc. (Optima), and its affiliates have run a
student loan debt relief scam from California. Misusing legal jargon to confuse consumers, Optima
convinced over a dozen California residents and others nationwide to pay tens of thousands of
dollars to “wipe away” their student loans by getting them “dismissed” or “discharged.” Optima
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
2
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
promised results it could never achieve and caused consumers to take on even more debt. Optima
peddled false hope at a very high price.
2. Optima is or was a California corporation with a principal place of business listed
with the California Secretary of State at 19900 MacArthur Boulevard, Suite 280, Irvine, California
92612.
3. Optima operates a website at www.optimaadvocates.com. The website offers
consumers assistance in obtaining student loan relief by acting as an intermediary between
borrowers and the borrowers’ lenders or loan servicers (Debt Relief Services).
4. Optima is owned and controlled by Essam Abdullah (Abdullah).
5. Abdullah also owns and controls companies and business organizations affiliated
with Optima, including Debt Rise, LLC; Price Holdings, Inc.; Allevely, Inc.; Bridgeley, Inc.; and
Fidelity Tax Relief (collectively, Affiliates).
6. Optima provided some Debt Relief Services for California consumers through its
Affiliates.
Optima Markets and Offers Student Loan Debt Relief Services Online
7. Optima’s website claims that, “[b]y evaluating your private student loan[,] we could
potentially save you hundreds or thousands of dollars over the course of your student loan
repayment.”
8. Optima offers to help consumers avoid default on their student loans, stating on its
website that, “[i]f you run into trouble repaying your loan, get in to contact with us” and, “[i]f
you’re unemployed and struggling with your loans[,] you shouldn’t wait for . . . lenders to come to
you. By being proactive with your lenders, particularly if you’re approaching a possible default
situation.”
9. Optima claims to employ “private student loan specialists” who “help you find
private student loan refinancing options,” “[o]ptimize your monthly payments, lifetime cost, or
payoff speed,” “assess . . . access to specific for[]giveness programs,conduct a comprehensive
analysis of your situation to get you the best overall outcome,” “customize . . . relief options . . .
based off your situation to help you get closer to your financial goals,” “thoroughly examin[e] your
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
3
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
loan [so that] we can learn about your private loan’s particular terms, conditions, benefits, rates,
fees, and penalties,” “identify options . . . [b]y reviewing your private loan’s particular terms,
conditions, benefits, rates, fees, and penalties,” and “negotiate with your private lenders to honor
any promises they make about terms and benefits.
10. On its website, Optima provides a general, step-by-step overview of its Debt Relief
Services:
a. Step 1: “By conducting a brief financial interview[,] we will get you a
reduction on your private loans.”
b. Step 2: Optima will “contact you[r] lender on your behalf and collect all loan
documents.”
c. Step 3: “Upon collection[,] we search the lenders docs for all guidelines
compliance.”
d. Step 4: “This assessment gives our negotiators a very clear idea on what we
can do for you and how.”
e. Step 5: “Approach your lenders with the offer that is in your best interest.”
11. Optima urges consumers to “apply” for its services by clicking a button that reads
“Start Your Debt Relief Today!”
12. In reality, Optima did little of what it promised to do. At the same time, Optima also
did a great deal more—both to the detriment of consumers.
Optima’s Unlicensed, Unlawful, and Deceptive Acts in Connection with Debt Relief Services
13. Since January 1, 2018, at least 18 California residents (Customers) agreed to pay
Optima tens of thousands of dollars for Debt Relief Services (Servicing Fees). Optima charged
Servicing Fees from $2,100.00 to $26,510.00 for the same Debt Relief Services but varied each
Servicing Fee based on the Customer’s total student loan balance. Each Customer ultimately
agreed to pay Optima between 25 to 40 percent of their total student loan balance.
14. Optima required that Customers pay the Servicing Fee at the time they signed the
enrollment agreement and before Optima performed any services. Optima provided Customers
who could not afford the Servicing Fee at enrollment the following options: (1) obtain an Optima-
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
4
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
arranged loan from LendingUSA, LLC, the proceeds of which were paid directly to Optima or one
of its Affiliates to cover the Servicing Fee; (2) pay the Servicing Fee with a new credit card opened
by Optima in the Customer’s name; or (3) enter into a payment plan with Optima to pay the
Servicing Fee over 10 years. When one Customer balked at asking her mother to cosign a new loan
from LendingUSA, LLC, in order to pay Optima’s large, up-front Servicing Fee, an Optima
employee “told her [to] explain[] to her mom that cosigning for this private loan is going to help her
get removed off the student loans and it’s much better to be on a private loan than this student
loan.” The Customer then agreed.
15. For all Customers who enrolled in Optima’s Debt Relief Services, Optima requested
and received all or a portion of its Servicing Fee before it renegotiated, reduced, or otherwise
altered the terms of their existing student-loan debt.
16. Most, if not all, Customers were current or otherwise not in default on their student
loans when they enrolled in Optima’s Debt Relief Services.
17. At the outset of the customer relationship, Optima had Customers sign a “Limited
Services Retainer Agreement,” which outlined the Servicing Fee and generally described the Debt
Relief Services Optima agreed to provide in exchange (Agreements).
18. Customers’ Agreements all specified that Optima would obtain either “full loan
dismissal” or “full loan discharge” of each of Customers’ student loans. The Agreements further
represented that the Debt Relief Services Optima would provide the Customers “may be able to
resolve your situation and relieve the stress that the burden of high balance and high interest student
loans can cause” and may “prevent or fix a default of the loan.”
19. Some Customers did not understand what “full loan dismissal” or “full loan
discharge” meant. In one email to a Customer, an Optima employee explained that “the nature of
the resolution [is] a large amount of debt wiped away.” In response to another Customer’s inquiry,
an Optima employee wrote, I understand you may have some concerns. As far as the services we
are providing, the exact steps are not going to be included simply because every case is different.
There are no two cases that are exactly the same so we have to state the results we are providing and
not necessarily what it takes to get there. It does in fact state the service we are providing is a
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
5
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
Private Full Loan Discharge of $14,000 . . . .”
20. The Agreements provided for a “100% Money Back Guarantee If Optima Advocates
Does Not Perform the Services Dictated in the Agreement.” Optima salespersons often referred to
this “guarantee” to allay Customers’ concerns over the size of the up-front Servicing Fee. As one
Optima employee told a Customer, “[i]f the firm can not achieve a full dismissal and discharge on
the Private student loans you will be offered a full refund of everything paid into the resolution
charge. . . . If not dismissal and discharge is achieved you will be honored a refund.”
21. Despite Optima’s marketing claims and representations in its Agreements, Optima
appears to have performed only the following services for Customers:
a. Optima arranged for Customers to execute a “limited power of attorney”
through which Optima was appointed as Customers’ contact person with student-loan servicers and
which stated, in part, that Optima’s “debt negotiation staff” was authorized “to make satisfactory
arrangements for the payment/settlement of such accounts or debts and to make good faith
settlement and/or payment offers on my behalf to settle such accounts or debts.” In reality,
executing the “limited power of attorney” merely ensured that Customers no longer had direct
contact with their loan servicers.
b. Optima sent ineffectual form letters to student-loan servicers requesting basic
documentation, like loan agreements, ostensibly to discover whether the underlying loan was
“valid.In fact, it was unlikely that the servicers would fail to produce such documentation and, in
any event, even more doubtful that any such failure would “invalidate” the debt as a matter of law.
c. Optima then took steps to ensure that Customers quickly defaulted on their
student loans, such as by cancelling automatic-payment arrangements. One such Customer was told
that she “should not be negotiating with Lender since we[’]re trying to get the loan discharged off
her account.” Another Optima employee noted that Optimaneed[ed] to inform client to stop
making payments on the loans.”
d. When Customers’ defaulted loans were eventually charged off by the
servicers and sold to third parties, Optima once again sent ineffectual form letters requesting basic
documentation, like loan agreements, this time to debt collectors.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
6
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
e. Optima disputed the recording of loan defaults and sales to third-party debt
collectors in Customerscredit reports after creating accounts on their behalf with Credit Karma, a
popular personal finance website, which allowed Optima to more easily initiate disputes and
monitor its Customers’ credit reports.
22. Optima misled Customers as to what services it was ultimately providing and what
effect those services would have on their credit. Optima attempted to convince Customers that
causing their loans to go into default would lead to the loans being “discharged” or “dismissed.” In
April 2019, regardless of the actual status of each Customer’s loans, Optima emailed to Customers
the following message:
I wanted to provide you a quick update regarding your private student
loans dismissal, At this time your lender has waived your debt and
considered it as “Debt loss by Grantor”. This is half of the battle and
what we need to do at this time is work with the 3 credit bureaus to
remove the negative remarks . . . .
23. Many Customers reasonably understood this message to mean that they no longer
owed money on their student loans. That was false.
24. Instead, many Customers later learned that they continued to owe money on their
student loans. Customers’ loan servicers had not “waived” or “dismissed” the debt; the servicers
had simply charged off the loans and sold them to debt collectors with a corresponding negative
effect on Customers’ credit. An Optima employee noted one Customer’s reaction:
He was completely upset and uncertain to continue the process. He was
never told that he was going to be placed in a default and delinquent
status. It was new news to him. He said he spoke to [two separate
Optima representatives] for over an hour each and it was never brought
up.
25. Optima attempted to assuage Customers’ concerns by claiming that it was
“currently in the final stages and working with the credit bureaus in dismissing the debt.” Optima
told Customers that it would next “help the bureaus identify . . . you and the credit report to
remove the loan and/or remove hard remarks.” Asking for continued patience with its “process,”
Optima told one Customer it would cure any negative effects by “removing all negative remarks
and/or removing the loan in total (by remove we mean deleted from your credit report).” In
reality, there were no apparent reasons why credit bureaus would have complied with Optima’s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
7
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
baseless disputes—and none apparently have.
26. At this stage, many Customers became disillusioned and requested that Optima
provide refunds or otherwise stopped making payments to Optima. Optima made false threats in
response, telling one Customer: “Your case will be suspe[nded], due to the past due payments. If
I place your case on hold due to non payment, You will have to pay Navient and Discover back the
$65,000.” In one form email, Optima notified past-due Customers that “you must contact our
offices and take action in order to proceed with your resolution and prevent aggressive collection
efforts by your lender.” Optima told several other Customers that [i]f your payment issue is not
resolved within the next 48 hours, your Power of Attorney will be revoked and your case closed
without any further notice. . . . Once our Power of Attorney is revoked, please note that your
lender will contact you directly and require you to pay your debt in full.” In fact, the Customers
already continued to owe their lenders and no debt had been “dismissed,” “discharged,” “waived,
or “wiped away,” as Optima had claimed.
27. With other Customers, Optima simply stopped responding to repeated emails and
telephone calls asking for status updates. Optima also failed to forward notices from servicers and
debt collectors.
28. Optima and its Affiliates continue to refuse refunds previously requested by some
Customers.
29. Throughout its dealings, Optima never disclosed that very few borrowers would ever
be able to “dismiss” or “discharge” a student loan with no remaining debt and no negative
repercussions to their credit.
30. Optima also never disclosed to Customers that the services it actually performed
could be done by any consumer directly free of charge, without need of an expensive go-between.
APPLICABLE LAW SLSA
31. The Commissioner has jurisdiction over the licensing and regulation of persons
engaged in the business of servicing student loans under the Student Loan Servicing Act (SLSA)
(Fin. Code, § 28100 et seq.).
/ / /
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
8
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
32. No person shall “engage in the business of servicing a student loan in this state
without first obtaining a license under the SLSA. (Fin. Code, § 28102, subd. (a).)
33. “Servicing” includes “[i]nteracting with a borrower related to that borrower’s student
loan, with the goal of helping the borrower avoid default on his or her student loan.” (Fin. Code,
§ 28104, subd. (l)(3).)
34. Financial Code section 28160 provides, in pertinent part:
Whenever, in the opinion of the commissioner, a person is engaged in
the business of servicing student loans in this state, either actually or
through subterfuge, without a license from the commissioner, the
commissioner may order that person to desist and refrain. If, within 30
days after an order is served, a request for a hearing is filed in writing
and the hearing is not held within 60 days of the filing, the order is
rescinded.
35. Financial Code section 28170, subdivision (a), provides, in pertinent part:
If, upon inspection, examination or investigation, based upon a
complaint or otherwise, the department has cause to believe that a
person is engaged in the business of servicing student loans without a
license, or a licensee or person is violating any provision of this division
or any rule or order thereunder, the department may issue a citation to
that person in writing, describing with particularity the basis of the
citation. Each citation may contain an order to desist and refrain and an
assessment of an administrative penalty not to exceed two thousand five
hundred dollars ($2,500).
ORDER TO DESIST AND REFRAIN SLSA [Fin. Code, § 28102]
36. Optima serviced student loans within the meaning of Financial Code section 28104,
subdivision (k)(3), by acting as an intermediary between borrowers and the borrowers’ lenders or
loan servicers with the “goal of helping the borrower avoid default on the borrower’s student loan.”
37. Optima has never been licensed by the Commissioner under the SLSA; Check
Sellers, Bill Payers and Proraters Law (Fin. Code, § 12000 et seq.); or any other law under the
Commissioner’s jurisdiction.
38. Based on the foregoing, the Commissioner is of the opinion that Optima Advocates,
Inc., violated Financial Code section 28102, subdivision (a), by engaging in the business of
servicing a student loan in this state without first obtaining a license pursuant to the SLSA.
39. Pursuant to Financial Code section 28160, Optima Advocates, Inc., is hereby
ordered to desist and refrain from violating Financial Code section 28102, subdivision (a) (SLSA
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
9
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
Desist and Refrain Order).
40. This SLSA Desist and Refrain Order is necessary, in the public interest and
consistent with the purposes, policies, and provisions of the SLSA. This SLSA Desist and Refrain
Order shall remain in full force and effect until further order of the Commissioner.
ASSESSMENT OF ADMINISTRATIVE PENALTY SLSA [Fin. Code, § 28170]
41. Pursuant to Financial Code section 28170, subdivision (a), Optima Advocates, Inc.,
is hereby ordered to pay the Commissioner an administrative penalty of $2,500.00 no later than
April 12, 2021. This penalty shall be paid with a cashier’s check made payable to the Department
of Financial Protection and Innovation. The cashier’s check shall be mailed to the attention of
“Accounting – Litigation” at Department of Financial Protection and Innovation, 2101 Arena
Boulevard, Sacramento, California 95834-2036. Notice of such payment shall be forwarded to
Adam Wright, Senior Counsel, Department of Financial Protection and Innovation, Enforcement
Division, 320 West 4th Street, Suite 750, Los Angeles, California 90013.
APPLICABLE LAW CCFPL
42. The Commissioner has jurisdiction over the regulation of persons engaged in
offering or providing a consumer financial product or service in California and affiliated service
providers under the California Consumer Financial Protection Law (CCFPL) (Fin. Code, § 90000 et
seq.).
43. Under the CCFPL, it is unlawful for a “covered person” to “[e]ngage, have engaged,
or propose to engage in any unlawful, unfair, deceptive, or abusive act or practice with respect to
consumer financial products or services.(Fin. Code, § 90003, subd. (a)(1).)
44. A “covered person” is “[a]ny person that engages in offering or providing a
consumer financial product or service to a resident of this state.” (Fin. Code, § 90005, subd. (f)(1).)
45. A “consumer financial product or service” is generally a “financial product or
service that is delivered, offered, or provided for use by consumers primarily for personal, family,
or household purposes.” (Fin. Code, § 90005, subd. (e)(1).)
46. “Financial product or service” includes, among other things, “[p]roviding financial
advisory services . . . including . . . [p]roviding services to assist a consumer with debt management
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
10
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
or debt settlement, modifying the terms of any extension of credit, or avoiding foreclosure.” (Fin.
Code, § 90005, subd. (k)(8)(B).)
47. A deceptive act or practice includes a representation, omission, or practice that is
likely to mislead consumers acting reasonably under the circumstances and is material. (See
Consumer Financial Protection Bureau v. Gordon (9th Cir. 2016) 819 F.3d 1179, 1192-1193 & fn.
7 [defining deceptive act or practice in context of federal Consumer Financial Protection Act of
2010].)
48. Financial Code section 90015, subdivision (d), provides:
(1) If, in the opinion of the department, any person engages, has
engaged, or proposes to engage in any activity prohibited by Section
90003 or 90004, the department may issue an order directing the person
to desist and refrain from engaging in the activity, act, practice, or
course of business.
(2) If that person fails to file a written request for a hearing within 30
days from the date of service of the order, the order shall be deemed a
final order of the commissioner.
49. “After notice and an opportunity to be heard, the commissioner may, by order, assess
penalties” under Financial Code section 90012, subdivision (c). (Fin. Code, § 90015, subd. (c).)
50. In any administrative action brought under the CCFPL, “[a]ny person that violates,
through any act or omission, any provision of [the CCFPL] shall forfeit and pay a penalty . . . [that]
may not exceed the greater of either five thousand dollars ($5,000) for each day during which the
violation or failure to pay continues, or two thousand five hundred dollars ($2,500) for each act or
omission in violation.” (Fin. Code, § 90012, subd. (c)(1)(A)(i).)
51. In any administrative action under Financial Code section 90015, the Commissioner
may include a claim for ancillary relief as provided in section 90012, subdivision (b). (Fin. Code,
§ 90015, subd. (e).)
52. Relief may include, but is not limited to, “[r]efund of moneys or return of real
property,” restitution, and “[d]isgorgement or compensation for unjust enrichment, with any
disgorged amounts returned to the affected consumers, to the extent practicable.” (Fin. Code,
§ 90012, subd. (b).)
/ / /
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
11
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
APPLICABLE LAW TSR
53. The Telemarketing Sales Rule (TSR) (16 C.F.R. §§ 310.1-310.9) is the
implementing regulation of the federal Telemarketing and Consumer Fraud and Abuse Prevention
Act (Telemarketing Act) (15 U.S.C. §§ 6101-6108). Pursuant to section 3(c) of the Telemarketing
Act (15 U.S.C. § 6102(c)) and section 18(d)(3) of the Federal Trade Commission Act (FTC Act)
(15 U.S.C. § 57a(d)(3)), a violation of the TSR constitutes an unfair or deceptive act or practice in
or affecting commerce in violation of section 5(a) of the FTC Act (15 U.S.C. § 45(a)).
54. It is a violation of the TSR for any seller or telemarketer to request or receive
payment of any fee or consideration for any debt-relief service until and unless: (1) the “seller or
telemarketer has renegotiated, settled, reduced, or otherwise altered the terms of at least one debt
pursuant to a settlement agreement, debt management plan, or other such valid contractual
agreement executed by the customer” and (2) the “customer has made at least one payment pursuant
to that settlement agreement, debt management plan, or other valid contractual agreement between
the customer and the creditor or debt collector.” (16 C.F.R. § 310.4(a)(5)(i).)
55. Under the TSR, “debt relief service” is “any program or service represented, directly
or by implication, to renegotiate, settle, or in any way alter the terms of payment or other terms of
the debt between a person and one or more unsecured creditors or debt collectors, including, but not
limited to, a reduction in the balance, interest rate, or fees owed by a person to an unsecured
creditor or debt collector.(16 C.F.R. § 310.2(o).)
56. Under the TSR, a “seller” is “any person who, in connection with a telemarketing
transaction, provides, offers to provide, or arranges for others to provide goods or services to the
customer in exchange for consideration.” (16 C.F.R. § 310.2(dd).)
57. Under the TSR, a “telemarketer” is “any person who, in connection with
telemarketing, initiates or receives telephone calls to or from a customer.” (16 C.F.R. § 310.2(ff).)
58. Under the TSR, “telemarketing” is, in relevant part, “a plan, program, or campaign
which is conducted to induce the purchase of goods or services . . . by use of one or more
telephones and which involves more than one interstate telephone call.” (16 C.F.R. § 310.2(gg).)
/ / /
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
12
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
DESIST AND REFRAIN ORDER CCFPL [Fin. Code, § 90015, subd. (d)]
59. Optima is a “covered person” under the CCFPL that engages in offering or providing
consumer financial products or services to California residents, including financial advisory
services such as assisting consumers with debt management or debt settlement and modifying the
terms of any extension of credit. (Fin. Code, § 90005, subd. (k)(8)(B).)
60. Optima is a seller and telemarketer that provided, offered to provide, or arranged for
others to provide debt relief services within the meaning of the TSR.
61. Optima requested and received from Customers advance fees for debt relief services
in violation of 16 Code of Federal Regulations part 310.4(a)(5).
62. Based on the foregoing, the Commissioner is of the opinion that Optima Advocates,
Inc., violated Financial Code section 90003, subdivision (a)(1), by engaging, having engaged, or
proposing to engage in unlawful (through its above-stated violations of the SLSA and the FTC Act)
and deceptive acts and practices (through its misleading offering and performance of high-priced
debt relief services) with respect to consumer financial products or services.
63. Pursuant to Financial Code section 90015, subdivision (d)(1), Optima Advocates,
Inc., is hereby ordered to desist and refrain from violating Financial Code section 90003,
subdivision (a)(1) (CCFPL Desist and Refrain Order).
64. This CCFPL Desist and Refrain Order is necessary, in the public interest and
consistent with the purposes, policies, and provisions of the CCFPL. This CCFPL Desist and
Refrain Order shall remain in full force and effect until further order of the Commissioner.
CLAIM FOR ANCILLARY RELIEF CCFPL [Fin. Code, § 90015, subd. (e)]
65. Based on the foregoing, the Commissioner is of the opinion that Optima Advocates,
Inc., collected fees from 18 California consumers in connection with acts or practices that violated
Financial Code section 90003, subdivision (a)(1).
66. Pursuant to Financial Code section 90012, subdivision (b), Optima Advocates, Inc.,
is hereby ordered to refund all fees it collected from all 18 California consumers. Optima
Advocates, Inc., shall pay each of the 18 refunds directly to the respective consumer no later than
March 15, 2021. No later than April 12, 2021, notice of the refund payments shall be sent to Adam
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
State of California Department of Financial Protection and Innovation
13
DESIST AND REFRAIN ORDER [CCFPL] & CITATION [SLSA]
Wright, Senior Counsel, Department of Financial Protection and Innovation, Enforcement Division,
320 West 4th Street, Suite 750, Los Angeles, California 90013.
ASSESSMENT OF PENALTY CCFPL [Fin. Code, § 90015, subd. (c)]
67. Based on the foregoing, the Commissioner is of the opinion that Optima Advocates,
Inc., violated Financial Code section 90003, subdivision (a)(1), on at least 18 separate occasions by
engaging, having engaged, or proposing to engage in unlawful and deceptive acts or practices with
respect to consumer financial products or services.
68. Pursuant to Financial Code section 90012, subdivision (c), and after due
consideration of possible mitigating factors and other appropriateness considerations per
subdivision (c)(1)(B), Optima Advocates, Inc., is hereby ordered to pay the Commissioner a penalty
of $45,000.00 no later than April 12, 2021. This penalty shall be paid with a cashier’s check made
payable to the Department of Financial Protection and Innovation. The cashier’s check shall be
mailed to the attention of “Accounting – Litigation” at Department of Financial Protection and
Innovation, 2101 Arena Boulevard, Sacramento, California 95834-2036. Notice of such payment
shall be forwarded to Adam Wright, Senior Counsel, Department of Financial Protection and
Innovation, Enforcement Division, 320 West 4th Street, Suite 750, Los Angeles, California 90013.
Dated: February 3, 2021
Los Angeles, California
MANUEL P. ALVAREZ
Commissioner of Financial Protection and Innovation
By: __________________________
MARY ANN SMITH
Deputy Commissioner
Enforcement Division