starter guide
TO GET YOU GLAZING!
WE HAVE
the answer
you nd everything you need
to get started using SHINEFINITY
with your clients straight away.
IN THIS QUICK STARTER GUIDE
For more information and
see the product in use
scan this QR code to view
the FREE webinar
SHINE YOU CAN FEEL
UP TO 6 WEEKS LONG-LASTING COLOR GLOSS
1
ZERO LIFT • ZERO DAMAGE • NO-DRIP GEL CREAM
TRUE-TO-TONE • RELIABLE COLOR RESULTS
BALANCED pH TECHNOLOGY
1
Provided hair is washed 3x/week.
06/0707/75 06/0707/75
Choose your activator :
Brush & Bowl activator
for precision.
Bottle activator for speed.
Apply to pre-shampooed
or dry hair. Develop up
to 20 min.
When fully developed
add some water and emulsify
the color to avoid any skin
staining.
Shampoo the hair, no post
color treatment is needed. Use
conditioner if the hair requires.
mixing
GUIDELINES
1:1
EXAMPLE: 30 g Crème + 30 g SHINEFINITY ACTIVATOR
With SHINEFINITY you can adapt your results
depending on how you work with the product.
Expect softer result on pre-shampooed hair and shorter
development times, without a compromise to the color result.
adaptable results
A FLEXIBLE FORMULA FOR
USING HEAT
gives more intense results, great when you
want to intensify your reds or blend away
rst signs of gray hair.
top tip!
10
min
20
min
20
min
Raspberry Latte Deep Walnut
SERVICE RECOMMENDATIONS
UNTREATED
OBSERVATION
ON A
HEALTHIER
SUBSTRATE,
LESS TONE
OBSERVATION
ON A
HEALTHIER
SUBSTRATE,
LESS TONE
UNTREATED
Lightened with Blondor + 9%
9/0
9/0
8/0
BLEACHED
8/0
BLEACHED
9/0
BLEACHED
9/0
BLEACHED
NATURAL
LIGHTEST
DEPTH
NATURAL
LIGHTEST
DEPTH
08/38
09/81
08/98
09/61 09/65
08/8
09/73
08/34
Honey
Latte
Platinum
Opal
Silver Pearl
Iced
Platinum
Pink
Shimmer
Blue Pearl
Caramel
Milk
Spicy
Ginger
The 5-minute ash glaze service is recommended for previously lightened
hair for a visible result. These select shades at depth 8 and 9, with a higher
dye concentration will deposit enough tone for a visual result only. Apply
these shades to thoroughly towel-dried hair or dry hair. Keep in mind, the
porosity, condition and lightness will aect overall results and longevity of the
color vs. full development time of 20 minutes.
SHINEFINITY
SERVICE
Flash Glaze
08/8 08/98 08/38 08/34
Blue Pearl Silver Pearl Honey Latte Spicy Ginger
09/73 09/61 09/65 09/81
Caramel
Milk
Iced
Platinum
Pink
Shimmer
Platinum
Opal
DEPTH 8
DEPTH 9
5
min
The three booster tones are ideal to expand the
usage of the SHINEFINITY portfolio. Carefully formulated
to suit the translucent character of the shades.
BLUE
BOOSTER
VIOLET
BOOSTER
CRYSTAL
GLAZE
HOW DO I USE THEM?
bster tones
LEVEL 05/ AND BELOW
12 g 30 g
00/66 was used at dierent quantities in a level 09/, 07/, 05/ shade.
60 g
LEVEL 07/06/
24 g6 g
LEVEL 09/08/
3 g 12 g
00/00 00/89 00/66
has many usages:
> Dilute any shade in the portfolio.
> On its own for a clear glaze
> Pastelize the booster tones.
CLEAR
00/00
A quick but versatile service. Ideal in between
color appointments or to adjust or enhance
blonde hair at the basin. Still getting the
benets of the healthy looking shine and
irresistible hair feel.
Mixed with bottle activator and applied at the
basin to towel-dried hair.
Develop for 10 min.*
SHINEFINITY
SERVICE
Spd Glaze
10
min
HERO SHADES FOR
10 MIN DEVELOPMENT
06/02 06/07
08/98 09/65
09/8108/8
09/61
05/98
07/8107/59
08/38
08/34
09/73
* Shorter development time can reduce
longevity of end results
Spicy Ginger Honey Latte Caramel Milk Steel Orchid Strawberry Wine Smoky Opal
Blue Pearl Silver Pearl Iced Platinum Pink Shimmer Platinum Opal
Dark Sage Deep Walnut
Due to the shorter development time, you may
SELECT A SHADE DEEPER THAN THE TARGET
SHADE for more tonal results.
top tip!
shade palette
DISCOVER THE
/0 Natural
/1 Ash (gray)
/2 Matte (green)
/3 Gold (yellow)
/4 Red (warm)
/5 Red-Violet
/6 Violet (cool)
/7 Brown (warm)
/8 Pearl (blue)
/9 Cendre (soft violet)
Lightest
Blonde
Very Light
Blonde
Light
Blonde
Medium
Blonde
Dark
Blonde
Light
Brown
Medium
Brown
010/
09/
08/
07/
06/
05/
04/
/38
/36
/61
/98
/89
/8
/71
/05
/65
/59
/6
/81
/02
/07
/13
/73
/43
/34
/75
/37
WARM NATURAL COOL
BOOSTER
DEPTH
TONE /34 /36 /37 /38 /43 /73 /02 /05 /07 /13 /59 /6 /61 /65 /71 /75 /8 /81 /98
010/
010/36 010/73 010/02 010/05 010/07 010/13 010/61 010/65 010/81
09/
09/36 09/73 09/02 09/05 09/07 09/13 09/61 09/65 09/81
08/
08/34 08/38 08/8 08/98
07/
07/34 07/13 07/59 07/75 07/81
06/
06/43 06/73 06/02 06/07 06/6 06/71
04/
04/07 04/65
05/
05/37 05/43 05/98
Vanilla
Glaze
Caramel
Milk
Soft
Sage
Silk
Blush
Beige
Sand
To ee
Milk
Iced
Platinum
Pink
Shimmer
Platinum
Opal
Copper
Sunset
Caramel
Chocolate
Dark
Sage
Deep
Walnut
Cherry
Wine
Frosted
Chestnut
Caramel
Espresso
Hot
Chili
Steel
Orchid
Bitter
Chocolate
Deep
Cherry
Crystal
Glaze
Blue
Booster
Violet
Booster
Spicy
Ginger
Honey
Latte
Blue
Pearl
Silver
Pearl
Paprika
Spice
To ee
Cream
Strawberry
Wine
Raspberry
Latte
Smoky
Opal
00/00 00/89
00/66
CRE ATE 010/SHADES
09/XX + 00/00 (1:1)
09/61
“0” in front of
the depth indicates:
translucency
ZERO lift and
ZERO damage
Minor tone
Major tone
Depth
SHINEFINITY
color eentials
SHINEFINITY
color eentials
SHINEFINITY
GLAZE
SPEED
GLAZE
CORRECTIVE
GLAZE
FLASH
GLAZE
BALANCING
GLAZE
Use when a tonal deposit is desired
and longevity isn’t a concern.
Apply to towel-dried hair after a
blonding service.
Use as a perfect complement when
balancing lengths and ends while using
Koleston Perfect or Illumina Color
on the root.
Apply your root color as usual, develop
for 10 min and apply your SHINEFINITY
target shade to the lengths and ends.
For natural correction services. Balance
moderate unevenness or darken without
pre lling.
Applying on dry hair, this will allow for
maximum saturation.
Ideal for in-between color appointments,
and to adjust or enhance blonde hair.
Apply to towel-dried hair.
Use after blonding services.
Standalone or on natural hair.
Apply to towel-dried or dry hair.
HERO SHADES TO GET YOU STARTED!
SHINEFINITY
services
20
min
20
min
5
min
20
min
1:1
1:1
1:1
1:1
1:1
10
min
09/73 08/98
09/61
08/8
06/71
09/81
07/75
08/38
09/05
09/65
09/02 07/81
05/37
Platinum Opal
Blue Pearl
Honey Latte
Pink Shimmer
Caramel Chocolate
Soft Sage
Caramel Milk
Frosted Chestnut
Iced Platinum
Smoky Opal
Silver Pearl
Raspberry Latte
Silk Blush
If you’re wondering what pH is and why is it important
for your hair, we have all the answers!
pH is used in everyday life as well as in hairdressing. It plays an
important role in the strength of your hair but is also integral
in hair color technology. Here’s the science bit.
pH stands for potential of hydrogen and what that means
is: it expresses the relative amount of free hydrogen ions
in a solution. If there’s more hydrogen ions in a solution it is
acidic, while more hydroxyl ions make an alkaline solution.
Let’s look at the basics. The pH shows how acidic
or alkaline a substance is.The pH scale runs from 0 to 14,
with 0-6 being the acidic, 7 being neutral
and 8-14 being alkaline.
the basics
pH AND
The balanced pH technology lies at the core of SHINEFINITY.
It operates in a controlled pH range. It starts slightly alkaline, at about
pH 7-8.3, to facilitate proper color formation of the oxidative dyes.
Upon touch with the hair the pH slowly starts dropping, turning neutral/
acidic throughout the processing to preserve the hair’s integrity, never
dropping below a pH of 6.5.
By using oxidative dyes in balanced pH environment SHINEFINITY can
oer a long-lasting color glaze result with zero lift and zero damage.
The color result is also unique and dierent than that of an alkaline
demi-permanent such Color Touch. It gives a translucent veil of color,
shine and silky hair feel.
BALANCED pH
color
ACTIVATOR
contains BALANCING
pH buer system
AND ITS pH
©2021 The Wella Company
