ENERGY STAR
®
HVAC Marketing &
Materials Plan
2
ENERGY STAR HVAC Promotion
Marketing Materials Overview
Welcome to the ENERGY STAR HVAC promotion. The
following slides provide an overview of available
marketing materials, including messaging and
creative resources, with easy links to facilitate access.
Partners are encouraged to use these materials as is
or to mix and match to create your own look and feel.
January 2021
3
ENERGY STAR Marks & Identifiers
• Including the ENERGY STAR mark as a visible feature on marketing materials lends credibility, trust,
and brand awareness. It serves as an implicit seal of approval and helps differentiate the product.
• Partners should always use the certification mark when referencing ENERGY STAR certified
products. Partners can also use these “logo lock-ups” to indicate certification along with conveying
the energy and money savings and environmental benefits of certified products with the “Cool for
You & the Planet” tagline.
Link to ENERGY STAR
Benefits Identifier
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HVAC Key Messaging
• The HVAC promotion key messaging
document includes educational content and
the latest savings facts for you to integrate into
your materials, as needed, to help promote the
benefits of:
– ENERGY STAR certified HVAC equipment
– HVAC maintenance
Link to
HVAC Key Messaging
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Heating & Cooling Guide Web Buttons
• Buttons to highlight and link to the ENERGY STAR
Heating & Cooling Guide. This interactive guide can help
consumers navigate an HVAC equipment upgrade. They
can:
– Learn the symptoms
– Find purchase and installation guidance
– Use the savings calculator
• Heating & Cooling Guide –
www.energystar.gov/HVACguide
Link to HVAC Guide web buttons
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Air Source Heat Pump Fact Sheet
• Use the Air Source Heat Pump fact
sheet to engage your customers this
heating season and educate them on
the energy-saving benefits of the
technology.
• The fact sheet is ready to download and
print as-is or customize to incorporate
your logo.
Link to
Air Source Heat Pump Fact Sheet
7
Mini Split Heat Pump Fact Sheet
• Use the Mini Split Heat Pump fact
sheet to engage your customers and
educate them this heating season and
educate them on the energy-saving
benefits of the technology.
• The fact sheet is ready to download
and print as-is or customize to
incorporate your logo.
Link to
Mini Split Heat Pump Fact Sheet
8
HVAC Sample Social Media
• Sample social media posts include messaging and
imagery that you can use as-is or customize as needed.
Link to
Social Media Posts
Link to Social Media HVAC Graphics
9
Ask the Expert: How to Stay Warm and Save Money
• As the days and nights get cooler here, now is the
perfect time to get your home ready for the coldest
months of the year. Let ENERGY STAR show you
how to save energy, save money, and protect the
environment all winter long. Use this fun video to
engage your customers and educate about top
heating tips and the benefits of asking for ENERGY
STAR.
• Share the video on social media or embed it on
your website!
Link to
Ask the Expert Heating Video
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Questions & Additional Information
If you have questions or would like to request creative files for customization, please reach out to your
ENERGY STAR account manager.
• Utilities and Energy Efficiency Program Sponsors can contact their ENERGY STAR Regional Account
Manager by emailing
eeaccountmanager@energystar.gov.
• If you are a retail or manufacturer partner, please reach out to changetheworld@energystar.gov.