Marketing Development Training
Installation Program
Marketing Development Training
Phase I
SEVEN WEEKS
Phase I is only the beginning of your
on-going training. We are committed
to helping you “learn a living.” As an
Marketing Development Trainee you will
be exposed to the Federated Insurance
products, corporate history, mission
statement, and Business Plan. You will
also gain an understanding of Federated’s
prime markets. Gaining product
knowledge will be your primary focus in
Phase I. Week seven consists of, eld
trips, riding with successful marketers,
applying your product knowledge.
Phase II
ELEVEN WEEKS
Phase II includes further training in
product knowledge, proper Right Report
®
completion, sales skills, and auditing
competitors’ policies. You will also be
introduced to Federated’s life, disability,
and estate planning products, and gain a
better understanding of the underwriting,
eld services, and claims functions.
Phase III
FOURTEEN WEEKS
Phase III is designed to give you working
knowledge of the sale of our products.
You will be exposed to eld work to gain
a better understanding of the marketing
representative job. While in the eld,
you will be expected to focus on serving
clients, sharpening your communication
skills, and managing time eectively.
In short, you will start to develop the
habits that will help you succeed in
implementing the Business Plan.
Marketing Representative
Once you enter the eld as a full-time
marketing representative, you will
follow a two-year installation program
under the guidance of your district
marketing manager.
“ Our goal is to position you for success as a marketing representative through a variety of
learning experiences, such as classroom discussion, role-play exercises, computer-based
training, WebEx sessions, sales competitions, and face-to-face interaction with our clients.
Once in the eld, your district marketing manager will provide leadership and guidance as
you bring value to clients.”
Joe Crass
Director of the Learning Center
“ Federated marketing
representatives are
intelligent, hard-working
professionals, driven toward
success in all that they do.
They approach every day
with a sense of purpose
to have a positive impact
on their clients and the
communities they serve.”
Becky Rauen
Senior Vice President-
Director of Insurance
Operations
WHERE YOUR CAREER BEGINS
Our marketing training programs take place at the Federated
Insurance Companies’ home oce in Owatonna, Minnesota.
There, you’ll be guided by specialized trainers who oer the very
best new employee and career-long learning experiences in the
insurance industry. This knowledgeable group is housed in The
Learning Center.
The Learning Center
This onsite educational facility oers:
• Installation and development programs
• General business skills and insurance education coursework
• A library of business development and performance materials
• WebEx training sessions
• A comfortable work environment steps from our café and onsite
state-of-the-art tness center.
The Learning Center is where you’ll spend your days, but you’ll
call Owatonna home during your training period.
Owatonna, Minnesota
Owatonna is a growing community of 26,000 known for combining
the benets of a large city with the friendliness of a small town.
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RC-3 Ed. 10/23 *Not licensed in all states. © 2017 Federated Mutual Insurance Company
