May 2019
Customer Insight: Understand & Influence People / Ziv Carmon
Influence: science and practice by Robert B. Cialdini, 5
th
ed.
BF774 .C53 2009
Misbehaving by Richard H. Thaler
HB74 .P8 T43 2015
Nudge by Richard Thaler and Cass R. Sunstein
BF441 .T43 2009
Predictably irrational by Dan Ariely
BF441 .A75 2010
Thinking fast and slow by Daniel Kahneman
BF441 .K34 2011
The undoing project by Michael Lewis
QP360 .L49 2017
Why smart people make big money mistakes.by Gary Belsky and Thomas Gilovich
HG179 .B45 2009 and ebook
Why we buy: the science of shopping by Paco Underhill
HF5415.2 .U53 2009
The wisest one in the room: by Thomas Gilovich and Lee Ross
BF441 .G55 2015 and ebook
Data Science for Business / Theodoros Evgeniou and Anton Ovchinnikov
Data science for business by Foster Provost and Tom Fawcett
QA76.9 .D3 P76 2013
Forecasting: principles and practice by Rob J. Hyndman and George Athanasopoulos
eBook
An introduction to statistical learning: with applications in R
by G. James, D. Witten, Daniela, T. Hastie, and R. Tibshirani
QA276 .J36 2013 and ebook
Financial Statement Analysis / Steven Monahan
Financial accounting for MBAs by Easton, Wild, Halsey and McAnally. 4
th
ed.
HG20 .E37 2010
Financial statement analysis and security valuation by Stephen Penman. 4
th
ed.
HG60 .P46 2010
Business analysis and valuation by Palepu, Healy and Bernard. 3
rd
ed.
HG60 .P35 2004
Identifying New Business Models / Sezer Ulku
The visual display of quantitative information by Edward Tufte
QA276.3 .T83 2001
Investments and Asset Management / Frederico Belo
Active portfolio management by Richard C. Grinold and Ronald N. Kahn
HG4529.5 .G75 2000